What Really Goes On Behind The Scenes Of 'The Price Is Right'
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    • The Price Is Right
    • CBS

What Really Goes On Behind The Scenes Of 'The Price Is Right'

Henry Adams
Updated January 14, 2025 58.2K views 10 items

The Price Is Right stands as the longest-running game show in US history, so it has become a regular a part of countless people's lives. But like any good American institution, the show saw its fair share of behind-the-scenes secrets and stories the public knows virtually nothing about.

Since 1956, The Price Is Right began has gone through a variety of hosts and changes. Originally hosted by Bill Cullen, it was so popular that creators started a weekly nighttime version. After its cancellation, the show returned to the airwaves in 1972, this time with the legendary Bob Barker hosting. This second incarnation is the version everyone knows and loves today now hosted by Drew Carey. Since its debut, The Price Is Right has given away more than a quarter of a billion dollars in cash and prizes but what really happens if you win?

Come on down, and let's look at some of the behind-the-scenes details from The Price Is Right.


  • CBS Has To Keep All Those Shiny New Cars Somewhere

    CBS Has To Keep All Those Shiny New Cars Somewhere

    Pretty much everyone who comes to The Price Is Right hopes to win a car (except this guy). But just think: in any given show, a few different cars get offered as prizes, and the Showcase Showdown typically includes at least one car as well. With five shows a week, that's a lot of cars.

    You never see the same car twice, and they always happen to be the latest, shiniest models. That's because the show keeps 37 to 45 vehicles on the studio lot at any given time, and the inventory rotates every week.

  • The Top Prizewinner In The Show's History Won $1,153,908

    The Top Prizewinner In The Show's History Won $1,153,908

    Sure, the games make for enjoyable viewings, mostly because they're as much about chance as they are about strategy, which makes for good entertainment. And the contestants can be a hoot. But the real draw of the show lies in getting a gander at those amazing prizes. Over the years, they've offered some showstoppers. Like the $285,716 Ferrari 458 Spider that no one won, and a $157,300 Audi R8 V8 Spyder that Sheree Heil won in 2013. Heil also won $10,000 in cash and a $3,045 pair of Prada shoes, beating the previous Price Is Right record of $147,517 won by a single contestant.

    But the biggest winner of all time was Adam Rose, who took home $1,153,908 during The Price Is Right Million Dollar Spectacular primetime special. 

  • 'Wheel Of Fortune' Was The Inspiration For The Big Wheel

    'Wheel Of Fortune' Was The Inspiration For The Big Wheel

    The Big Wheel debuted when The Price is Right expanded to an hour-long format in 1975. Former producer Roger Dobkowitz admitted it was due to the popularity of the game show Wheel of Fortune, which aired at the same time on competitor NBC. "They had a wheel and we also had to have one!" he said.

    Some players truly hit the jackpot with the Big Wheel. The goal involves landing on the highest dollar amount closest to $1 without going over in order to proceed to the Showcase Showdown. But if you land on the $1 slot, you get $1,000 and the chance to go for $10,000 on the second spin. In 2017, contestants hit the $1 spot five straight times, resulting in a total cash payout of $80,000 and causing Drew Carey to go up and down in excitement.

  • Bob Barker Had To Get Permission To Stop Dyeing His Hair

    Bob Barker Had To Get Permission To Stop Dyeing His Hair

    For decades, Bob Barker sported deep, chocolate-y-brown hair. It sounds a bit hard to imagine now, given that his silver mane became one of the things for which he is most known. But initially, The Price Is Right felt reluctant to let him go from brown to gray. Barker told BookPage the decision to stop dyeing his hair was a big deal to the show's producers. 

    “I was the only guy on TV with gray hair," he said. "I had to get approval from the head of daytime programming!”

  • It Wasn't Easy To Find The Perfect Host To Replace Bob Barker

    It Wasn't Easy To Find The Perfect Host To Replace Bob Barker

    By the time Bob Barker retired from The Price Is Right in 2007, he existed as nothing short of a legend. Replacing a legend makes for a tall order, especially when said legend is the affable, silver-haired Barker.

    CBS knew they needed to try, and it appears they considered practically every host in the country for the gig. Potential replacements invited to audition included George Hamilton, John O’ Hurley, and Mario Lopez. Rosie O'Donnell campaigned for the job - Barker even gave her his endorsement - but the show never even extended O'Donnell an invitation to try out.

    Also left off the audition list: Marc Summers, former host of Double Dare. In the end, it went to Drew Carey.

  • You Wait A While To Claim Your Prizes

    You Wait A While To Claim Your Prizes

    The fantasy most of people have of winning on a game show usually ends with walking out of the studio laden with our newly-acquired prizes. But it's not quite that easy, and no one leaves The Price Is Right with their winnings, whether they won a new car or a can of baked beans.

    Obviously, winners must fill out a lot of paperwork. The show's prize department starts working with the contestants to get them their prizes after the show airs - and that may be months after taping. Non-vehicle prizes get shipped to the winner's home. Vehicles must be picked up at local car dealerships, but the dealer may not have your winning model in stock, meaning you have to wait even longer until they do.